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Terms of Service

Last updated: 3 August 2026

These Terms of Service ("Terms") govern access to and use of the dmcart website, dashboard, APIs, and related services (the "Service"), operated by TechTurf Technologies Ltd, London ("TechTurf", "we", "us", or "our"). By creating an account, accessing, or using the Service, you agree to these Terms. If you are using the Service on behalf of a business, you represent that you have authority to bind that business, and "you" includes that business.

If you do not agree to these Terms, do not use the Service. Our Privacy Policy explains how we handle personal data.

1. The Service

TechTurf provides AI automation and WhatsApp messaging software that helps businesses send and receive messages, automate customer conversations, process customer orders, provide messaging analytics, extract structured order data (including with automated / AI assistance), manage customers and catalogues, and generate supplier-facing purchase orders and exports. Features may change over time as we improve the product.

The Service depends on third-party platforms (including Meta / WhatsApp Business APIs) and cloud infrastructure. Availability of those platforms is outside our exclusive control.

2. Eligibility and accounts

  • You must be able to form a binding contract under applicable law.
  • You must provide accurate registration information and keep credentials confidential.
  • You are responsible for all activity under your account and for team members you invite.
  • Notify us promptly if you suspect unauthorised access or a security issue.
  • We may suspend or terminate accounts that violate these Terms or pose risk to the Service or other users.

3. Plans, trials, and fees

We may offer free, trial, or paid plans. Pricing, limits, and features will be described in the Service or in a separate order form. If fees apply, you agree to pay them when due. Unless stated otherwise, fees are non-refundable except where required by law. We may change pricing with reasonable notice for subsequent billing periods.

4. Your content and customer data

You retain ownership of content and data you submit to the Service, including business records, product catalogues, customer information, WhatsApp message content processed for your account, and exports you create ("Customer Data").

You grant dmcart a non-exclusive, worldwide licence to host, process, transmit, display, and otherwise use Customer Data solely as needed to provide, maintain, secure, and improve the Service, including automated extraction and matching features, and as otherwise described in our Privacy Policy.

You represent and warrant that:

  • You have all rights and lawful bases needed to collect, upload, and process Customer Data through the Service (including WhatsApp messages from your customers)
  • Your use of WhatsApp and customer communications complies with Meta/WhatsApp policies and applicable messaging, privacy, and consumer laws
  • Customer Data does not infringe third-party rights or contain unlawful content

5. WhatsApp and third-party services

Connecting a WhatsApp number or Business account may require you to complete Meta Embedded Signup or similar flows and to accept Meta's terms. You connect your own WhatsApp Business Account, retain control of it, and may disconnect it from the Service at any time. You are responsible for:

  • Owning or being authorised to use the connected phone numbers and assets
  • Complying with WhatsApp Business and Meta Platform policies
  • Message content you instruct the Service to send, including confirmations and operational messages
  • Obtaining any required consents or notices for messaging your customers

We are not responsible for Meta policy enforcement, number bans, API outages, rate limits, or changes made by third-party providers.

6. AI-assisted features

Order extraction and matching may use automated systems, including third-party AI models. These features can be inaccurate, incomplete, or misinterpret informal language. You agree that:

  • AI outputs are assistive only and do not replace human review where accuracy matters
  • You are responsible for reviewing low-confidence or material orders before fulfilment
  • You should not rely solely on automated extraction for safety-critical or high-value decisions without verification

7. Acceptable use

You must not:

  • Use the Service for unlawful, fraudulent, or harmful purposes
  • Spam, harass, or send unsolicited messages in violation of law or platform rules
  • Attempt to gain unauthorised access to systems, accounts, or data
  • Reverse engineer, scrape, or disrupt the Service except as allowed by law
  • Upload malware or content that infringes intellectual property or privacy rights
  • Misrepresent your identity or affiliation, or use another person's WhatsApp assets without authorisation
  • Use the Service to process data in ways that violate data protection or industry-specific rules applicable to you

8. Intellectual property

dmcart and its licensors own the Service, including software, branding, design, and documentation. These Terms do not transfer any ownership to you. You may not copy, modify, distribute, or create derivative works from the Service except as expressly permitted.

Feedback you provide may be used by us to improve the Service without obligation to you.

9. Confidentiality

Each party may receive non-public information from the other. The receiving party will use reasonable care to protect that information and use it only for purposes related to the Service, except where disclosure is required by law or the information is already public through no fault of the receiving party.

10. Privacy

Our handling of personal data is described in the Privacy Policy. Where we process personal data on your behalf as a processor/service provider, you instruct us to process that data to provide the Service and related support.

11. Service changes and availability

We aim for reliable uptime but do not guarantee uninterrupted or error-free operation. We may modify, suspend, or discontinue features with or without notice where reasonably necessary for maintenance, security, legal compliance, or product evolution. We are not liable for downtime caused by factors beyond our reasonable control, including third-party outages.

12. Disclaimers

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT EXTRACTED ORDERS, MATCHES, OR EXPORTS WILL BE ERROR-FREE OR COMPLETE.

13. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, DMCART AND ITS SUPPLIERS WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL, DATA, OR BUSINESS INTERRUPTION, EVEN IF ADVISED OF THE POSSIBILITY.

OUR TOTAL LIABILITY ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE AMOUNTS YOU PAID TO US FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY, OR ONE HUNDRED POUNDS STERLING (£100) IF YOU HAVE NOT PAID FEES.

Nothing in these Terms excludes or limits liability that cannot be limited under applicable law (including fraud or fraudulent misrepresentation, or death/personal injury caused by negligence where such limitation is prohibited).

14. Indemnity

You will defend and indemnify dmcart against claims, damages, losses, and expenses (including reasonable legal fees) arising from your Customer Data, your messaging practices, your violation of these Terms or law, or your misuse of WhatsApp/Meta platforms, except to the extent caused by our wilful misconduct.

15. Suspension and termination

You may stop using the Service at any time. We may suspend or terminate access if you breach these Terms, if required by law or platform partners, or if continued use creates risk. Upon termination, your right to use the Service ends. Provisions that by nature should survive (including ownership, disclaimers, limitations, and indemnity) will survive.

16. Governing law

These Terms are governed by the laws of England and Wales, without regard to conflict of law rules. Courts of England and Wales have exclusive jurisdiction, except that we may seek injunctive relief in any jurisdiction to protect our intellectual property or confidential information. Consumers who are entitled to mandatory local protections retain those rights.

17. Changes to these Terms

We may update these Terms from time to time. We will post the updated Terms on this page and update the "Last updated" date. If changes are material, we may provide additional notice. Continued use after the effective date constitutes acceptance of the updated Terms where permitted by law.

18. General

  • If any provision is unenforceable, the remaining provisions remain in effect.
  • Failure to enforce a provision is not a waiver.
  • You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.
  • These Terms, together with the Privacy Policy and any order form, are the entire agreement regarding the Service.

19. Contact

Questions about these Terms: legal@dmcart.co

Related: Privacy Policy